EU-origin
Brevo
SAS Sendinblue · Paris, FR · Founded 2012
Minimal riskISO 27001EUR pricingFree tierAPI
Brevo (formerly Sendinblue) is a French all-in-one customer engagement and CRM platform offering email/SMS/WhatsApp marketing, automation, CDP, and live chat. Serves 600,000+ customers in 180 countries. Became a unicorn in Dec 2025 after raising €500M. Targets SMEs to enterprise. Top EU markets: France, Germany, Spain.
Company background
Legal entity
SAS Sendinblue
HQ
Paris, FR
Founded
2012
Employees
500+
Funding stage
series-b-plus
Associations
General Atlantic; Oakley Capital; Bpifrance; Bridgepoint; BlackRock
Website
Data & privacy
Data residency
EU + US fallbackself-declared
EU data confirmed
No
Sub-processor list
EU representative
Not confirmed
Certifications
ISO 27001
Yesself-declared
SOC 2
Yes
Other
GDPR, CCPA, CASL compliant
AI Act posture
Risk classification
Minimal riskself-declared
Article 50 posture
not-applicableself-declared
GPAI dependency
Uses third-party LLMs for AI content features (optional); not a GPAI provider itself
Classification note
AI features (content generation, send-time optimisation, subject line suggestions) are assistive tools for marketing teams. No prohibited-use or high-risk categories under EU AI Act.
Technical documentation
EU AI Act Readiness Badge
—
Product & market
Pricing model
freemium, flat, usage-based
Pricing page
Free tier
Yes
EUR pricing
Yes✓ Prudos-verified
API
Available
API documentation
Languages
en, fr, de, es, it, pt, nl, pl, + others
Markets with customers
FR, DE, ES, IT, BE, NL, PL, UK, and 180 countries globallyself-declared
EU-vs-EU · alternatives in this category
| Brevo | DeepL | Flexmail | Leadinfo | |
|---|---|---|---|---|
| AI Act risk | Minimal riskself-declared | Minimal riskself-declared | Minimal riskself-declared | Limited riskself-declared |
| Data residency | EU + US fallbackself-declared | EU onlyself-declared | EU only✓ verified | EU only✓ verified |
| EUR pricing | Yes✓ verified | Yes✓ verified | Yesself-declared | Yesself-declared |
| ISO 27001 | Yesself-declared | Yes✓ verified | Yesself-declared | — |
| Free tier | Yes | Yes | — | Yes |
EU-vs-US · international context
| Brevo | HubSpot Marketing | ZoomInfo | |
|---|---|---|---|
| Incorporated | FR | United States | United States |
| Data residency | EU + US fallbackself-declared | US-primary, EU region optional | US-primary |
| AI Act posture | Minimal riskself-declared | Not classified | Not classified |
| EUR pricing | Yes✓ verified | USD-primary | USD-primary |
| Schrems-II risk | Moderate — fallback to US possible | Data flows to US — risk applies | Data flows to US — risk applies |
EU-origin data from Prudos listings. US tool characteristics reflect publicly available information and are indicative.