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Mouseflow ApS · Copenhagen, DK · Founded 2010
Mouseflow provides session recording, heatmaps, and form analytics for European websites, with EU data residency options and GDPR-compliant infrastructure. Founded in Copenhagen in 2010, the company is bootstrapped and profitable. Used by marketing and product teams who need behavioural data without routing it through US-based platforms.
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| Mouseflow | Celonis | Simple Analytics | Plausible Insights | |
|---|---|---|---|---|
| AI Act risk | EU AI ACT — Not yet classifiedself-declared | EU AI ACT — Not yet classifiedself-declared | EU AI ACT — Minimal riskself-declared | EU AI ACT — Minimal riskself-declared |
| Data residency | Configurableself-declared | Unspecifiedself-declared | EU only✓ verified | EU only✓ verified |
| EUR pricing | No | No | Yesself-declared | No |
| ISO 27001 | — | — | — | — |
| Free tier | — | — | Yes | Yes |
| Mouseflow | Google Analytics 4 | Mixpanel | |
|---|---|---|---|
| Incorporated | DK | United States | United States |
| Data residency | Configurableself-declared | US-primary (EU option available) | US-primary, EU region available |
| AI Act posture | EU AI ACT — Not yet classifiedself-declared | Not classified | Not classified |
| EUR pricing | No | Free / USD | USD-primary |
| Schrems-II risk | Configurable | Data flows to US — risk applies | Data flows to US — risk applies |
EU-origin data from Prudos listings. US tool characteristics reflect publicly available information and are indicative.